Band Together: App Concept and Design
When I sought out to create Band Together, my main goal was to make sure that the Millennial and Generation Z cohort would have the appropriate resources for voting, learning about politics, and, most importantly, being able to do this right at their fingertips.
Before even designing the app, I researched the target market in order to gather more information on men and women between the ages of 18-35.
The branding for Band Together was inspired by political, candidate brands and modern technology. I wanted the brand to be a mixture of the two, with a focus on technology. The brand needed to have some political tie-in in order to say what it needed to say; this is an app for politics and to learn more about your candidates. But, the brand also needed to appeal to a younger generation and had to be a mark that showed unity and coming together. The brand has the feel that this is an app for everyone, to learn about all the issues.