Band Together: App Concept and Design

When I sought out to create Band Together, my main goal was to make sure that the Millennial and Generation Z cohort would have the appropriate resources for voting, learning about politics, and, most importantly, being able to do this right at their fingertips.

Before even designing the app, I researched the target market in order to gather more information on men and women between the ages of 18-35.

The branding for Band Together was inspired by political, candidate brands and modern technology. I wanted the brand to be a mixture of the two, with a focus on technology. The brand needed to have some political tie-in in order to say what it needed to say; this is an app for politics and to learn more about your candidates. But, the brand also needed to appeal to a younger generation and had to be a mark that showed unity and coming together. The brand has the feel that this is an app for everyone, to learn about all the issues. 



Digital rendering of the navigation model

Prototype of app using static imagery to show the user flow.