Strong Women, Strong Girls sought a website redesign to improve UX of website as well as design updates and enhancing certain features.
Strong Women, Strong Girls
Strong Women, Strong Girls, a nonprofit organization championing the next generation of female leaders through innovative, multi-generational mentoring programs, sought a website redesign.
The design was a mix between sophisticated and playful, as it had to appeal to both a young audience of college aged women and an older, professional audience. Establishing a scalable website structure in order to allow for the organization to continue growing and a searchable location interface was an important facet to the new redesign. Stakeholder interviews, a lengthy competitive analysis, and several rounds of site map development were key in order to gauge the correct user experience for the project