Website Redesign for Small Nonprofit

Overview

Strong Women, Strong Girls, a nonprofit organization championing the next generation of female leaders through innovative, multi-generational mentoring programs, sought a website redesign.

The design was a mix between sophisticated and playful, as it had to appeal to both a young audience of college aged women and an older, professional audience. Establishing a scalable website structure in order to allow for the organization to continue growing and a searchable location interface was an important facet to the new redesign. Stakeholder interviews, a lengthy competitive analysis, and several rounds of site map development were key in order to gauge the correct user experience for the project