My graduate thesis project on motivation and game theory in app design, specifically geared towards civic responsibility among the millennials and Generation Z cohort.
App Concept and Design
Brand & UX Designer
For my thesis project, I created an app concept and design to ensure a smoother voting process for new voters as well as disengaged voters. Not only would it provide resources on voting, but also, continuing education about political topics and relevant issues.
A navigation model and wireframes were developed to be geared toward the target audience of millennials between the ages of 18-35. The app also utilized a point system and social pressure in order to keep users engaged with the app. Visual design and branding had a modern, political feel, reinforcing the connection to a younger audience.
The entirety of my thesis is available on Chatham University Library’s website.