Closer Look: Art Vending Machine Project

#closerlook

During my graduate studies I was assigned the project of creating an art vending machine. I decided to take this project into my realm of study; user interface and user experience design. I designed an art vending machine that dispenses lay photography, functioning like a photo print machine. A user uploads a photograph to Instagram with the hashtag #closerlook and location, and the machine populates the pictures with that hashtag and location. A different user can search for all pictures taken in that place on the machine. 

The purpose of this machine is to create gratitude, for a place, for beauty, for art, and artists. Closer Look was more than just the title and branding of the project, it was a command. Look closer at the place you are in, take a picture, choose a picture. Remember where you've decided to take a closer look. 

This vending machine rendered below would hypothetically be placed at Chatham University. Photographs pictured above were shot by myself and fellow Chatham students. 

Branding

I wanted the name of the vending machine to be an action, as that was important to me during the planning process for this project; I wanted the customer to be an active seeker of art. I thought that this magnifying glass, coupled with fancy ā€˜Lā€™ and the bold, block letters of the rest of the text represented the idea behind my vending machine best. Find something new in a place you might know already, and take a closer look.