Advertising Campaign: Imagine
Chatham University Advertising Campaign
Using original photography and a campaign word of my choosing, I created an advertisement incorporating both the city of Pittsburgh and Chatham University’s campus to market Chatham’s Bachelor of Art’s program in Media Art, Graphic Design, and Film.
I chose the word 'Imagine' for the campaign because I thought that it might inspire growth and potential to prospective students. Imagine where you'll go, imagine the good you can do in the world with this degree. Imagine how you can get there. I chose a classic Pittsburgh bridge and a staircase on the Chatham campus to represent the campaign as these areas symbolically show the connection between Pittsburgh/Chatham and starting one’s studies. The bridge and staircase depict the hurdles that one can safely get across and the idea of moving onward and upward with the help of this program.