Strong Women Strong girls website redesign - 


Strong Women, Strong Girls (SWSG) is a nonprofit organization championing the next generation of female leaders through innovative, multi-generational mentoring programs.

My team and I sought to bring a level of sophistication to this refresh, doing a competitive analysis of similar nonprofits to research what was working in the market, and re-thinking some visual pieces in order to give their mission and vision more clarity and focus.

Beyond the competitive analysis, my team and I did extensive content modeling and reframing in order to visually represent their mission and create a better user flow.

In order to appeal to the wide range of audiences for the website (both polished professional women as well as girls) we wanted to keep the design both playful and sophisticated.

Content modeling their business to make it more understandable to users

UX inventory of their navigation to discover a better user flow